{"id":15144,"date":"2026-09-22T06:43:14","date_gmt":"2026-09-22T06:43:14","guid":{"rendered":"https:\/\/aclunaga.es\/?p=15144"},"modified":"2026-09-22T07:27:35","modified_gmt":"2026-09-22T07:27:35","slug":"entendiendo-china-estrategia-cultura-y-negociacion-en-el-nuevo-escenario-industrial","status":"publish","type":"post","link":"https:\/\/aclunaga.es\/gl\/entendiendo-china-estrategia-cultura-y-negociacion-en-el-nuevo-escenario-industrial\/","title":{"rendered":"Entendiendo China (Estrategia, cultura y negociaci\u00f3n en el nuevo escenario industrial)"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"15144\" class=\"elementor elementor-15144\">\n\t\t\t\t<div class=\"elementor-element elementor-element-26364e33 e-flex e-con-boxed e-con e-parent\" data-id=\"26364e33\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2f7eb19b e-con-full e-flex e-con e-child\" data-id=\"2f7eb19b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-25475183 elementor-widget elementor-widget-heading\" data-id=\"25475183\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Entendiendo China: estrategia, cultura y negociaci\u00f3n en el nuevo escenario industrial\n. Fecha l\u00edmite de inscripci\u00f3n 09 de octubre.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ef7da54 e-flex e-con-boxed e-con e-parent\" data-id=\"4ef7da54\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-45178956 e-con-full e-flex e-con e-child\" data-id=\"45178956\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-61527c2e e-flex e-con-boxed e-con e-child\" data-id=\"61527c2e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2b87f9da elementor-widget elementor-widget-image\" data-id=\"2b87f9da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"621\" height=\"493\" src=\"https:\/\/aclunaga.es\/wp-content\/uploads\/recorte-china.png\" class=\"attachment-large size-large wp-image-15147\" alt=\"\" srcset=\"https:\/\/aclunaga.es\/wp-content\/uploads\/recorte-china.png 621w, https:\/\/aclunaga.es\/wp-content\/uploads\/recorte-china-300x238.png 300w, https:\/\/aclunaga.es\/wp-content\/uploads\/recorte-china-15x12.png 15w\" sizes=\"(max-width: 621px) 100vw, 621px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-52d54ef4 e-con-full e-flex e-con e-child\" data-id=\"52d54ef4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-487ebc8b elementor-widget elementor-widget-text-editor\" data-id=\"487ebc8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El gigante chino est\u00e1 pasando de competir en Europa mediante exportaciones a localizar<br \/>producci\u00f3n, alianzas e inversiones industriales. Sus fabricantes aceleran su expansi\u00f3n<br \/>internacional y su implantaci\u00f3n productiva en Europa, con Espa\u00f1a como uno de los focos de<br \/>inversi\u00f3n y Galicia directamente involucrada en este nuevo mapa industrial.<\/p><p>Para las empresas de la cadena de valor, este movimiento abre nuevas oportunidades de<br \/>suministro, colaboraci\u00f3n e inversi\u00f3n, pero tambi\u00e9n introduce mayor presi\u00f3n competitiva,<br \/>nuevos modelos de relaci\u00f3n empresarial y diferentes formas de decidir, negociar y construir<br \/>confianza.<\/p><p>Ante este escenario, CEAGA lanza el programa ejecutivo ENTENDIENDO CHINA, dirigido a<br \/>CEOs, gerentes y responsables de estrategia, desarrollo de negocio, compras, operaciones e<br \/>innovaci\u00f3n, as\u00ed como a otros profesionales con capacidad de decisi\u00f3n o interlocuci\u00f3n<br \/>internacional.<br \/>Aunque est\u00e1 concebido prioritariamente para las empresas miembro de CEAGA, el programa<br \/>est\u00e1 abierto a profesionales de la cadena de valor de la automoci\u00f3n de otras regiones y de<br \/>empresas y entidades gallegas de otros sectores con intereses o relaciones empresariales con<br \/>China.<\/p><p>El programa, desarrollado por la Universidad Intercontinental de la Empresa (UIE), tiene como<br \/>objetivos:<br \/>\u2022 Comprender el papel de China en el actual escenario econ\u00f3mico, empresarial e industrial.<br \/>\u2022 Analizar las implicaciones de la expansi\u00f3n de la industria china para la cadena de valor de la<br \/>automoci\u00f3n.<br \/>\u2022 Identificar oportunidades de posicionamiento, colaboraci\u00f3n y suministro con nuevos<br \/>actores chinos.<br \/>\u2022 Conocer los principios fundamentales de la cultura empresarial y de los negocios en China.<br \/>\u2022 Comprender las diferencias culturales y su influencia en la comunicaci\u00f3n, la toma de<br \/>decisiones y la negociaci\u00f3n.<br \/>\u2022 Relacionarse y negociar con mayor eficacia con interlocutores chinos<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a964599 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"5a964599\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/aclunaga.es\/wp-content\/uploads\/Programa-Ejecutivo_Entendiendo-China.pdf\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Accede al programa comleto e inscripciones pulsando aqu\u00ed<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6596e7b1 e-con-full e-flex e-con e-child\" data-id=\"6596e7b1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Los d\u00edas 23 y 30 de octubre, y 13 y 20 de noviembre se celebrar\u00e1 en la ciudad de Vigo el evento \u00abEntendiendo China\u00bb. China entra en una nueva fase \u00bfEst\u00e1 tu empresa preparada?<\/p>","protected":false},"author":4,"featured_media":15147,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[29],"tags":[98],"class_list":["post-15144","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion","tag-actualidad"],"_links":{"self":[{"href":"https:\/\/aclunaga.es\/gl\/wp-json\/wp\/v2\/posts\/15144","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aclunaga.es\/gl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aclunaga.es\/gl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aclunaga.es\/gl\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/aclunaga.es\/gl\/wp-json\/wp\/v2\/comments?post=15144"}],"version-history":[{"count":5,"href":"https:\/\/aclunaga.es\/gl\/wp-json\/wp\/v2\/posts\/15144\/revisions"}],"predecessor-version":[{"id":15151,"href":"https:\/\/aclunaga.es\/gl\/wp-json\/wp\/v2\/posts\/15144\/revisions\/15151"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aclunaga.es\/gl\/wp-json\/wp\/v2\/media\/15147"}],"wp:attachment":[{"href":"https:\/\/aclunaga.es\/gl\/wp-json\/wp\/v2\/media?parent=15144"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aclunaga.es\/gl\/wp-json\/wp\/v2\/categories?post=15144"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aclunaga.es\/gl\/wp-json\/wp\/v2\/tags?post=15144"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}